We all know what a creepy use of data is because we’ve all had it happen to us before. Data is bounced around so many devices, locations, and protocols, there is no chance that legitimate consent is a part of the marketing equation. Unfortunately, people haven’t had the power to understand, let alone exercise, any kind of privacy rights over the past couple of decades as the creepy data use grew exponentially.
In response to Apple’s big privacy push in iOS 14.5 and beyond, I’ve seen so many marketers complain about the overreach with regard to burner email addresses and other tools that obfuscate the user’s identity from the third party.
Perhaps marketers are right in that isolated statement.
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